One-stop shop
for market research
in Central and Eastern Europe

One-stop shop
for market research
in Central and Eastern Europe

What can we do for you?
We do know that the best solution to unique business problems is to carry out a reliable market research. SODA will run a thorough analysis of a situation and offer a carefully customized study. It will provide you with detailed and accurate answers along with clear recommendations and strategy that will swiftly take you straight to your marketing success.
We offer market research in the following areas:
Market
- Market insight
- Market segmentation
Product
- Product concept tests
- Pricing research
Brand
- Brand awareness and reach
- Brand image (equity, loyalty and positioning)
- Usage and Attitudes
- Brand extension and growth strategies
- Brand tracking
Advertising and
communications
- Advertising tests
- Advertising and message effectiveness
- Package tests
Customer
experience
- Customer journey
- Customer satisfaction
- Customer loyalty and retention
- Pre and post-sales client service
Market
- Market insight
- Market segmentation
Product
- Product concept tests
- Pricing research
Brand
- Brand awareness and reach
- Brand image (equity, loyalty and positioning)
- Usage and Attitudes
- Brand extension and growth strategies
- Brand tracking
Advertising and communications
- Advertising tests
- Advertising and message effectiveness
- Package tests
Customer experience
- Customer journey
- Customer satisfaction
- Customer loyalty and retention
- Pre and post-sales client service
We pay particular attention to carefully execute each fieldwork step:
-
Precise planning and organization
to allow us to deliver quality results in a timely manner
-
Accurate recruitment
to ensure you are receiving relevant information about your target customers
-
Rigid quantitative interviewing
using modern technologies to ensure your receiving clean and clear data
-
Objective-oriented qualitative moderating
to provide you with most relevant and valuable in-depth information

Areas of expertise
Methodologies
Qualitative
research
- In-depth interviews
- Focus group interviews
- Ethnographic interview
- Online qualitative research (online focus groups, online bulletin boards, webcam interviews)
Quantitative
research
- Online surveys
- Face to face interviews (mobile and computer assisted)
- Phone interviews
- Mystery shopping
Sectors

FMCG

Retail

Health care

Automotive

Construction

ICT

Financial services

Social and public opinion research

Durable goods

Heavy industry

Hi-tech

Chemicals
Projects

Education
UX research of an educational website

Health
Cognitive decline

Finance
Test of an app for money transfers

FMCG
Test of new carbonated drink

Retail
Outlet mall customer segmentation

Health
New technologies in physician's office

FMCG
Habits of drinking beer and mixers

Beauty
Facial aesthetics market

Home
How do we store things?

Health
Heamophilia patient’s world
Education
UX research of an educational website
Health
Cognitive decline
Finance
Test of an app for money transfers
FMCG
Test of new carbonated drink
Retail
Outlet mall customer segmentation
Health
New technologies
in physician's office
FMCG
Habits of drinking
beer and mixers
Beauty
Facial aesthetics market
Home
How do we store things?
Health
Heamophilia patient’s world
Where we are
- Poland
- Russia
- Czech Republic
- Slovakia
- Hungary
- Romania
- Bulgaria
- Turkey
- Ukraine
- Belarus
- Lithuania
- Latvia
- Estonia
- Moldova
- Slovenia
- Croatia
- Serbia
- Bosnia and Herzegovina
- Macedonia
- Montenegro
- Albania
- Greece

About us
Idea
Key values
-
Communication
we always answer your queries not only as soon as possible but also in a comprehensive and thorough manner
-
Understanding
we always make sure we understand your business challenges so that we can offer you most relevant and accurate research solutions
-
Advice & Recommendations
we always advise the most adequate study concept and design to later provide recommendations and feedback regarding its accuracy and feasibility
-
Pro-activeness
we continually keep you updated on the progress and anticipate possible issues
-
Flexibility
we always are flexible, both on design and execution stages, and the only limit is actual feasibility and the quality of results
-
Careful designing and execution
we always pay attention to every detail of the study, to make sure you receive top quality results from the relevant audience
-
Clean & clear actionable results
we always deliver results that are clean and clear and give you support with their interpretation and implementation converting them into actionable recommendations
Team

Łukasz Drzazga
Director

Szczepan Świętoniowski
Director

Tomek Deluga
Senior Research Executive

Anna Odrzygóźdź
Senior Research Executive

Ewelina Specjalska
Research Executive

Karol Węgrzyn
Senior Research Executive

Małgorzata Hermelińska
Senior Research Executive
References
Małgorzata, Executive Advisor
Poland
Julien, Client Services Account Manager
United Kingdom
Caroline, Director
France
Jade, Resource Manager
United Kingdom
Daniel, Business Development Director
USA
Alex, Global Procurement Director
United Kingdom
Mariella, Global Procurement Executive
United Kingdom
Diana, Project Manager & Analyst
Hungary
Ferenc, Managing Director
Hungary
Dora, Research Director
Hungary
Peggy, Menadżer ds. zamówień
France
Contact us
Contact info
SODA Market Research S.C.
ul. Chałubińskiego 8 3963
00-613 Warsaw, Poland
tel: (+48) 22 100 47 80
e-mail: info@soda-imr.com