One-stop shop
for market research
in Central and Eastern Europe
One-stop shop
for market research
in Central and Eastern Europe
What can we do for you?
To run a business and reach business goals is an exciting adventure. However, on the way to success you may expect to face quite a number of challenges that are typical for your business, competitors, your product or your customer. SODA staff know these issues and how to find a remedy to them.
We do know that the best solution to unique business problems is to carry out a reliable market research. SODA will run a thorough analysis of a situation and offer a carefully customized study. It will provide you with detailed and accurate answers along with clear recommendations and strategy that will swiftly take you straight to your marketing success.
In the first step, SODA will help you accurately identify your business challenge and then design market research study that will ensure obtaining most relevant answers to your business problem.
We offer market research in the following areas:
Market
- Market insight
- Market segmentation
Product
- Product concept tests
- Pricing research
Brand
- Brand awareness and reach
- Brand image (equity, loyalty and positioning)
- Usage and Attitudes
- Brand extension and growth strategies
- Brand tracking
Advertising and
communications
- Advertising tests
- Advertising and message effectiveness
- Package tests
Customer
experience
- Customer journey
- Customer satisfaction
- Customer loyalty and retention
- Pre and post-sales client service
Market
- Market insight
- Market segmentation
Product
- Product concept tests
- Pricing research
Brand
- Brand awareness and reach
- Brand image (equity, loyalty and positioning)
- Usage and Attitudes
- Brand extension and growth strategies
- Brand tracking
Advertising and communications
- Advertising tests
- Advertising and message effectiveness
- Package tests
Customer experience
- Customer journey
- Customer satisfaction
- Customer loyalty and retention
- Pre and post-sales client service
Once the study is designed, we move into field. SODA has capabilities to conduct fieldwork in the entire Central and Eastern Europe area with over 20 markets, using most up-to-date methodologies.
We pay particular attention to carefully execute each fieldwork step:
-
Precise planning and organization
to allow us to deliver quality results in a timely manner
-
Accurate recruitment
to ensure you are receiving relevant information about your target customers
-
Rigid quantitative interviewing
using modern technologies to ensure your receiving clean and clear data
-
Objective-oriented qualitative moderating
to provide you with most relevant and valuable in-depth information
As soon as fieldwork is closed, we conduct cautious and thoughtful data analysis to ensure your receiving most accurate and veridical conclusions. As a result, you obtain a report presenting most relevant study findings in a clear, comprehensive, and convenient form including recommendations and business strategies regarding further steps.
Areas of expertise
Whether you want to conduct group interviews regarding new advertising campaign for a dairy product, online survey among health care professionals or telephone interviews with your business partners from automotive sector – SODA is the right address to contact. We have expertise in a wide variety of qualitative and quantitative research methodologies and experience in a vast number of different sectors.
Methodologies
Qualitative
research
- In-depth interviews
- Focus group interviews
- Ethnographic interview
- Online qualitative research (online focus groups, online bulletin boards, webcam interviews)
Quantitative
research
- Online surveys
- Face to face interviews (mobile and computer assisted)
- Phone interviews
- Mystery shopping
Sectors
FMCG
Retail
Health care
Automotive
Construction
ICT
Financial services
Social and public opinion research
Durable goods
Heavy industry
Hi-tech
Chemicals
Projects
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Where we are
SODA is based in Poland which is an economical and geographical gateway to the Central and Eastern Europe – the region of growing business opportunities on over 20 emerging, fast developing markets with more than 400 million consumers.
Since the very beginning of our operations we have been helping our clients with their research needs in the region of Central and Eastern Europe working as a single point of contact for multiple markets. Thanks to our active presence in the international network of independent research agencies (ARTIS), we are also capable of carrying out multi-country research projects across Western Europe, Middle East, North America, South America, and Asia. In each market we work through resources already proven in practice. Long-term relationships and accumulated experience allow us to answer your requests quickly, provide study design recommendations, ensure smooth fieldwork execution, and to deliver high quality and standardized outcomes across the markets. Thus, we save your time and efforts making international research a fluent process.
- Poland
- Russia
- Czech Republic
- Slovakia
- Hungary
- Romania
- Bulgaria
- Turkey
- Ukraine
- Belarus
- Lithuania
- Latvia
- Estonia
- Moldova
- Slovenia
- Croatia
- Serbia
- Bosnia and Herzegovina
- Macedonia
- Montenegro
- Albania
- Greece
About us
Idea
The main idea behind SODA is to serve as a single point of contact for any institution – end-client, marketing agency, market research agency – interested in market research in Central and Eastern Europe. We have to immodestly admit, we succeeded. With years of experience in conducting market research in this region, we can help you address your business challenges in any of the CEE markets, and holding everything in one hand, save your time and efforts.
Key values
Our key value and goal is to provide truly useful services and to ensure highest quality cooperation standards. We want to be a business partner – a company that understands your business and helps you achieve your business goals by offering strategic advisory and practical solutions. Thus, we pay particular attention to the following features:
-
Communication
we always answer your queries not only as soon as possible but also in a comprehensive and thorough manner
-
Understanding
we always make sure we understand your business challenges so that we can offer you most relevant and accurate research solutions
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Advice & Recommendations
we always advise the most adequate study concept and design to later provide recommendations and feedback regarding its accuracy and feasibility
-
Pro-activeness
we continually keep you updated on the progress and anticipate possible issues
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Flexibility
we always are flexible, both on design and execution stages, and the only limit is actual feasibility and the quality of results
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Careful designing and execution
we always pay attention to every detail of the study, to make sure you receive top quality results from the relevant audience
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Clean & clear actionable results
we always deliver results that are clean and clear and give you support with their interpretation and implementation converting them into actionable recommendations
Team
Our team comprises an impressive blend of market researches coming from various walks of life, experienced in working for both end-client and international research agencies.
We believe that well-organized teamwork is the key to success. Therefore, we particularly cherish internal communication and sharing experience – thanks to these, cooperation with our team is a smooth and enjoyable experience. All our studies are conducted or supervised by senior staff.
Łukasz Drzazga
Director
Szczepan Świętoniowski
Director
Tomek Deluga
Senior Research Executive
Anna Odrzygóźdź
Senior Research Executive
Ewelina Specjalska
Research Executive
Karol Węgrzyn
Senior Research Executive
Małgorzata Hermelińska
Senior Research Executive
Emilia Hudzińska
Senior Research Executive
References
We cooperate with SODA researchers for a couple of years now and regularly commission them for quantitative consumer surveys conducted face-to-face on large respondent samples. The research team is proffesional, organized and communicative. Quality of delivered results always meets our expectations. SODA is a solid partner for market research.
Małgorzata, Executive Advisor
Poland
Collaborating with SODA offers a reliable, responsive and considered partnership, where they strive to deliver the best at every stage of project execution.
Julien, Client Services Account Manager
United Kingdom
Our experience in working with SODA has been very positive. We have a trusted relationship based on excellent communication & services. Even for challenging projects we always receive reliable & ongoing feedback. We also appreciate the effort in return RFQ in a timely manner.
Caroline, Director
France
We are very happy with the performance of SODA and find them to be highly professional and very flexible with our needs. Prices are commercially competitive and we always come to SODA for a quote on all projects. We would never leave them out.
Jade, Resource Manager
United Kingdom
SODA are competitive, fast and reliable. I am more than happy with their service and always appreciate the upfront insight they provide for their core markets.
Daniel, Business Development Director
USA
I have worked with SODA for a few years now and are very happy with the services they provide. At quoting stage SODA always provide accurate feedback and information to help handle expectations and outcome of the study once fieldwork has started. I find SODA very professional, straight to the point and reliable. It’s a pleasure to work with them.
Alex, Global Procurement Director
United Kingdom
We would like to take the opportunity to thank you for your help. SODA costs are competitive and your team always deliver what promised. Working with SODA team is very easy, every process goes smoothly, from quotation to recruitment and invoicing.
Mariella, Global Procurement Executive
United Kingdom
We have been co-operating with SODA on a regular basis in the recent years. They never failed to deliver their professional yet flexible approach and quality beyond the expectations to these projects. Being a solid market research agency and always quoting competitively they should not be left out from any relevant project. Keep up the good work, guys!
Diana, Project Manager & Analyst
Hungary
We worked with SODA several times in executing both local and multi-country studies, sometimes, in very specific research area or with difficult target groups. Their broad knowledge and consultancy-based, professional approach, supported us in meeting with our clients’ expectations from the very early stage to the last moment of the projects. They work according to high standards and are reliable partners.
Ferenc, Managing Director
Hungary
We have been working with Soda-team for years in CEE, both in qualitative and quantitative research projects. We are very satisfied with this partnership – their expertise, attitude toward cooperation and support is outstanding. In addition flexibility and problem-solving attitude is also very helpful during the project management.
Dora, Research Director
Hungary
Over the past couple of years we have worked in close collaboration with SODA. They have proved to be a solid, reliable and flexible partner in conducting difficult and challenging projects in Eastern Europe within the industry standards. We are looking forward to partner with them again in the near future.
Peggy, Menadżer ds. zamówień
France
Membership:
Contact us
Contact info
SODA Market Research S.C.
ul. Chałubińskiego 8 3963
00-613 Warsaw, Poland
tel: (+48) 22 428 34 51
e-mail: info@soda-imr.com
Write to us
Please use this contact form, if you have any questions or requests concerning our services. We promise to get back within 1 business day.