One-stop shop
for market research
in Central and Eastern Europe
One-stop shop
for market research
in Central and Eastern Europe
What can we do for you?
We do know that the best solution to unique business problems is to carry out a reliable market research. SODA will run a thorough analysis of a situation and offer a carefully customized study. It will provide you with detailed and accurate answers along with clear recommendations and strategy that will swiftly take you straight to your marketing success.
We offer market research in the following areas:
Market
- Market insight
- Market segmentation
Product
- Product concept tests
- Pricing research
Brand
- Brand awareness and reach
- Brand image (equity, loyalty and positioning)
- Usage and Attitudes
- Brand extension and growth strategies
- Brand tracking
Advertising and
communications
- Advertising tests
- Advertising and message effectiveness
- Package tests
Customer
experience
- Customer journey
- Customer satisfaction
- Customer loyalty and retention
- Pre and post-sales client service
Market
- Market insight
- Market segmentation
Product
- Product concept tests
- Pricing research
Brand
- Brand awareness and reach
- Brand image (equity, loyalty and positioning)
- Usage and Attitudes
- Brand extension and growth strategies
- Brand tracking
Advertising and communications
- Advertising tests
- Advertising and message effectiveness
- Package tests
Customer experience
- Customer journey
- Customer satisfaction
- Customer loyalty and retention
- Pre and post-sales client service
We pay particular attention to carefully execute each fieldwork step:
-
Precise planning and organization
to allow us to deliver quality results in a timely manner
-
Accurate recruitment
to ensure you are receiving relevant information about your target customers
-
Rigid quantitative interviewing
using modern technologies to ensure your receiving clean and clear data
-
Objective-oriented qualitative moderating
to provide you with most relevant and valuable in-depth information
Areas of expertise
Methodologies
Qualitative
research
- In-depth interviews
- Focus group interviews
- Ethnographic interview
- Online qualitative research (online focus groups, online bulletin boards, webcam interviews)
Quantitative
research
- Online surveys
- Face to face interviews (mobile and computer assisted)
- Phone interviews
- Mystery shopping
Sectors
FMCG
Retail
Health care
Automotive
Construction
ICT
Financial services
Social and public opinion research
Durable goods
Heavy industry
Hi-tech
Chemicals
Where we are
- Poland
- Czech Republic
- Slovakia
- Hungary
- Romania
- Bulgaria
- Turkey
- Greece
- Ukraine
- Lithuania
- Latvia
- Estonia
- Moldova
- Slovenia
- Croatia
- Serbia
- Bosnia and Herzegovina
- Macedonia
- Montenegro
- Albania
About us
Idea
Key values
-
Communication
we always answer your queries not only as soon as possible but also in a comprehensive and thorough manner
-
Understanding
we always make sure we understand your business challenges so that we can offer you most relevant and accurate research solutions
-
Advice & Recommendations
we always advise the most adequate study concept and design to later provide recommendations and feedback regarding its accuracy and feasibility
-
Pro-activeness
we continually keep you updated on the progress and anticipate possible issues
-
Flexibility
we always are flexible, both on design and execution stages, and the only limit is actual feasibility and the quality of results
-
Careful designing and execution
we always pay attention to every detail of the study, to make sure you receive top quality results from the relevant audience
-
Clean & clear actionable results
we always deliver results that are clean and clear and give you support with their interpretation and implementation converting them into actionable recommendations
Team
Łukasz Drzazga
Director
Szczepan Świętoniowski
Director
Tomek Deluga
Senior Research Executive
Anna Odrzygóźdź
Senior Research Executive
Ewelina Specjalska
Research Executive
Małgorzata Hermelińska
Senior Research Executive
Emilia Hudzińska
Senior Research Executive
Membership:
Contact us
Contact info
SODA Market Research S.C.
ul. Chałubińskiego 8 3963
00-613 Warsaw, Poland
tel: (+48) 22 428 34 51
e-mail: info@soda-imr.com