Who we are

SODA is a full service market research agency specializing in single and multi-country studies. Thanks to excellent communication, prescient and accurate organization, flexibility and experience we not only provide our Clients with top quality results and help them achieve business objectives, but also make their cooperation with SODA a smooth and enjoyable experience.

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Geographical coverage

We cover entire Central and Eastern Europe – the region of countless business opportunities constituted by over 20 emerging, fast growing markets and over 400 million consumers.

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Are you interested in understanding how healthcare systems work in CEE? How to introduce your new medical product on the market? What are the current treatment patterns? What HCPs and patients think about your products? At SODA we have particularly vast experience in healthcare domain collected throughout years of serving our clients representing and interested in this sector.

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The world of consumers is endless and we know how and where to find insights into their world and connect it with your products and help you boost your business. Within business-to-consumer market research we are experienced in both qualitative and quantitative studies in many different sectors.

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Research in business-to-business realm requires special background, approach and measures, yet the goal is the same as in any other type of market research - to provide valuable insights that can increase your business. At SODA we know the goal and the requirements well and are capable to work on complex business and technical topics.

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Our Services

Custom research

When you have unique business questions and would like to harness tailored market research in order to find the right answers.

Fieldwork services

When you are designing a study or the study design is ready and you would like to securely move into the field.


"We are very happy with the performance of SODA and find them to be highly professional and very flexible with our needs. Prices are commercially... ”
"I have worked with SODA for a few years now and are very happy with the services they provide. At quoting stage SODA always provide... ”
"Collaborating with SODA offers a reliable, responsive and considered partnership, where they strive to deliver the best at every stage of project execution."... ”
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“In cooperation with UK-based market research agency SODA completed a qualitative project exploring health & wellbeing category. The two main objectives of the study were:... ”
“Working together with US-based research agency, we completed online bulletin board with diabetologists and diabetes patients in Poland and Russia. In each of the markets... ”
“Working with a French market research agency we conducted quantitative study which aim was to get insight into market of ultrasound devices in Poland. We... ”
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