Portfolio Category: What We Do

Health Care

At SODA we have particularly vast experience in healthcare and pharmaceuticals domain collected throughout years of serving our clients representing and interested in this sector. Each year we conduct several dozens of studies in this dynamic and complex domain. We hold expertise in the following research areas:
  • market access studies
  • pricing and reimbursement schemes
  • hospitals and clinics purchase decision process
  • role of different HCPs in treatment of particular indications and health care schemes
  • therapeutic regimens and physicians' prescription behaviours
  • pharmacists’ behaviours and opinions
  • sales representatives' performance evaluation
  • patients’ and caregivers' behaviours and opinions
  • new and existing products name, packaging and advertising concept evaluation
  • mystery shopping in pharmacies
We have experience in researching the following therapeutic areas:
  • neurology
  • cardiology
  • dermatology
  • diabetology
  • dietology/nutrition
  • electrophysiology
  • endocrinology
  • gastroenterology
  • haematology
  • hepatology
  • infectious diseases
  • nephrology
  • urology
  • obstetrics/gynaecology
  • oncology
  • ophthalmology
  • paediatrics
  • psychiatry
  • pulmonology
  • radiology
  • rheumatology
  • surgery
  • transplantology
We are capable of conducting qualitative and quantitative studies across Central and Eastern Europe with such healthcare targets as:
  • physicians
  • Key Opinion Leaders
  • payers, payers advisors
  • nurses
  • pharmacists
  • medical technicians
  • patients and caregivers
We conduct our healthcare projects using large databases and panels of physicians, other health care professionals and patients. Our research resources and tools allow us precisely target the most relevant respondents and successfully carry out studies regarding any health care related topic.  


Building and maintaining a relationship with a business customer requires a deep understanding of your customer's needs and preferences and becoming a business partner even more profound strategy. We know how to help you achieve your business goals in relationships with your business customers by researching any of the following B2B relationship aspects:
  • Customer preferences and decision making process
  • Customer buying rationale and derived demand
  • Evaluation of clients pre and post sales service
  • Customer satisfaction and loyalty
  • Evaluation of sales marketing communication strategies
  • Customer and supplier base identification and segmentation
Our business-to-business market research experience embraces qualitative and quantitativeprojects conducted in the following market sectors:
  • Construction
  • ICT
  • Automotive
  • Retail
  • FMCG
  • Durable goods
  • Chemicals
  • High-tech
  • Heavy industry
Within B2B realm we are capable to work on complex business and technical topics of varied kinds and carry out studies with business customers, industry players, specialists and highly qualified experts. In each case we start working on your problem by defining it together with you and understanding technical features of your product or service in order to secure the right study design leading to action oriented results.  


The greatest asset of your company are your customers. We perfectly understand the value of each consumer and know how to help you understand and satisfy them better. Within business-to-consumer market research we are experienced in exploring such consumer related topics as:
  • Consumer behaviours and attitudes together with their background
  • Consumers satisfaction and loyalty
  • Client pre and post sales service
  • Brand awareness and brand image studies, brand-consumer relationships
  • Products, marketing communication and advertisement concepts evaluation
Thanks to our experience and research resources we are capable of conducting both qualitative and quantitative studies in the following market sectors:
  • Retail
  • FMCG
  • Pharmaceutical
  • Durable goods
  • ICT
  • Automotive
  • Financial services
  • Social and public opinion research
We work on variety of marketing topics regarding private consumer realm and successfully conduct studies on many different consumer and household targets, including hard to reach and challenging targets such as wealthy people, children, niche product consumers.  

Quantitative Research

When you have a business challenge that requires a wider perspective to reach for the answers, a quantitative research can deliver you a precise description of your private or business customers’ population, their opinions, expectations, behaviours and other measurable findings, which we will turn into useful recommendations for your business. Within quantitative research our offering includes the following range of research techniques:
  • Online surveys (CAWI):
    • research using online panels
    • research using telephone, pre-recruitment and regular telephone follow-ups
  • PAPI and CAPI face-to-face interviews:
    • street interception interviews
    • in-store interviews
    • in-home interviews
    • central location tests
  • Telephone interviews using advanced CATI software
  • Mystery shopping
Data collected from quantitative research is a subject to statistical analysis in which we use advanced analysis methods and techniques in order to provide you not only with clear figures but also with practical analytical conclusions.  

Qualitative Research

When you face a business challenge that requires a deeper understanding of your customers or company business partners, a qualitative research will help unveiling hidden motivations, preferences and emotions standing behind their behaviour and provide you with an in-depth knowledge of factors driving their actions and a key to use it in favour of your business. Our company offers a full range of qualitative research techniques, including:
  • Focus group interviews:
    • classical group interviews
    • mini and extended groups
    • creative groups
    • variety of workshops
  • In-depth interviews:
    • individual face-to-face interviews
    • telephone individual interviews
    • dyads and triads
    • semi-structured interviews
    • market intelligence interviews
  • Online qualitative:
    • online focus groups
    • online individual interviews
    • online bulletin board
    • virtual ethnography
  • Ethnographic research:
    • accompanied shopping
    • in-home visits and interviews
    • content analysis
All listed techniques may successfully be applied to research both consumer and business-to-business realms. We are experienced in and fully capable to carry out qualitative research with such target audiences as private consumers, business decision makers and industry experts from variety of markets sectors.