Portfolio Category: Who We Are


SODA team includes researchers, project managers, recruiters, field managers and interviewers – a group of research enthusiasts ready to take on any market research challenge and provide our Clients with excellent service and valuable results. All team members have years of experience in working on different research topics and present high quality skills and abilities to smoothly and efficiently conduct even the most complex and challenging studies for the benefit of our Clients. For each and every of us here at SODA the Client always comes first. Our professional goal is to provide our Clients with high quality end results through precise work organization, flexibility, local knowledge, great communication and innovative solutions, being a business partner rather than a vendor. We simply listen to your needs and satisfy them in every inch truly supporting your business!

Company founders

Lukasz Drzazga
Lukasz is a marketing research professional with an educational background in psychology, sociology, economy and statistics. Lukasz has been mostly involved in international projects, within which he has had an opportunity to cooperate with dozens of end-clients and foreign research agencies, mostly from the United States and Western Europe. Sectors he is most acquainted with are foremost health care, retail and construction, where he conducted business-to-business, business-to-consumer and market insight type of projects. His experience includes designing and conducting both qualitative and quantitative projects, however the key area of his research activities and interests remains qualitative, and, nowadays, online qualitative research.  
Szczepan Swietoniowski
Szczepan is a market researcher with a professional track record in marketing research agencies where he held market analyst and senior researcher positions and as an independent market research consultant. His educational background is in sociology, economy and statistics. During his carrier Szczepan worked on a large number of business-to-business and business-to-customer studies for both end-clients and research agencies from across the world. His sector experience embraces primarily health care, ICT, automotive and heavy industry. He is experienced in designing, conducting and reporting mostly quantitative studies, however his current professional interest lies in hybrid research combining both qualitative and quantitative approaches to research objectives with the newest technologies used in research industry.


At SODA we own and have access to proven in practice fieldwork resources which allow us to successfully conduct large scale qualitative and quantitative studies across Central and Eastern Europe and globally. Our resources include:
  • Qualitative moderators experienced in B2C and B2B topics in different market sectors
  • Countrywide interviewers field force in all CEE countries
  • CATI studios in all main states of the CEE region
  • Experienced recruiters eligible to recruit all types of consumer, business and expert respondents
  • Central location and in-hall test facilities in main cities of the CEE region
  • Focus group facilities equipped with video streaming in main cities of the CEE region
  • Market research translators and simultaneous translators in all states of the CEE region
  • Top end consumer panels, online qualitative and quantitative research platforms and analysis software
Our expertise and access to a broad range of tools and resources allows us conduct complex qualitative and quantitative studies on many different consumer, business and expert targets in a wide variety of market sectors including Healthcare, Retail, FMCG, Durable goods, ICT, Automotive, Financial services, Construction, Chemicals, Heavy Industry and many more. For each and every conducted study we flexibly but carefully select and combine the most adequate resources in order to assure smooth and successfull fieldwork execution and top quality results.  

Geographical Coverage

We are based in Poland considered an economical and geographical gateway to the Central and Eastern Europe – the region of countless business opportunities constituted by over 20 emerging, fast growing markets and over 400 million consumers. Key region of our activities is Central and Eastern Europe. We hold expertise in designing and selecting the right tools and target the most adequate respondents and information sources for conducting qualitative and quantitative research in variety of market sectors in the following countries:
  • Poland
  • Russia
  • Czech Republic
  • Slovakia
  • Hungary
  • Romania
  • Bulgaria
  • Turkey
  • Ukraine
  • Belarus
  • Lithuania
  • Latvia
  • Estonia
  • Moldova
  • Slovenia
  • Croatia
  • Serbia
  • Bosnia and Herzegovina
  • Macedonia
  • Montenegro
  • Albania
  • Greece
We can be your single point of contact when conducting any type of market research, local or international, in Central and Eastern Europe and are also capable of carrying out multi-country research projects across the globe thanks to a network of our partner companies present in Western Europe, Middle East, North America, South America and Asia.  

About Us

SODA was founded in 2011 by two experienced researchers, who after years of presence in the research industry, working in full service research agencies active internationally and as independent research consultants, decided to make next step and establish a new independent research agency. The idea that stood behind SODA was to merge their experience in the market research realm together with selected and proven in practice resources in order to provide the Clients - both end-clients and research agencies - with top quality results and insights. At SODA from the very beginning we provide our Clients with a full array of research services including custom studies, fieldwork services and industry analyses – all using qualitative and quantitative methods and techniques always combined in a way which aim is to satisfy our Clients’ consumer and business-to-business research needs. Thanks to the knowlegde, abilities and devotion of our team members experienced in different market areas and methodologies we successfully complete dozens of studies every year for our Clients present in such industries as Healthcare, Retail, FMCG, Durable goods, ICT, Automotive, Financial services, Construction, Chemicals, Heavy Industry and many more. Being based in Poland, an economical and geographical gateway to Central and Eastern Europe, we cover with our services over 20 countries across the region and are adept handling local as well as multi-country projects. Through our expertise, excellent two-way communication, flexibility and smooth organization we deliver an outcome that is like SODA - clean and clear. Furthermore, like SODA, we are not still - we follow the trends on the market and actively look for the most appropriate solutions in order to answer the needs of our Clients. Therefore if you look for an agency that can be your single point of contact when conducting any type of market research, local or international, an agency which guarantees achieving top quality results for competitive prices - we are sure that working with SODA is the right solution for you.