Health Care

At SODA we have particularly vast experience in healthcare and pharmaceuticals domain collected throughout years of serving our clients representing and interested in this sector. Each year we conduct several dozens of studies in this dynamic and complex domain. We hold expertise in the following research areas:

  • market access studies
  • pricing and reimbursement schemes
  • hospitals and clinics purchase decision process
  • role of different HCPs in treatment of particular indications and health care schemes
  • therapeutic regimens and physicians' prescription behaviours
  • pharmacists’ behaviours and opinions
  • sales representatives' performance evaluation
  • patients’ and caregivers' behaviours and opinions
  • new and existing products name, packaging and advertising concept evaluation
  • mystery shopping in pharmacies

We have experience in researching the following therapeutic areas:

  • neurology
  • cardiology
  • dermatology
  • diabetology
  • dietology/nutrition
  • electrophysiology
  • endocrinology
  • gastroenterology
  • haematology
  • hepatology
  • infectious diseases
  • nephrology
  • urology
  • obstetrics/gynaecology
  • oncology
  • ophthalmology
  • paediatrics
  • psychiatry
  • pulmonology
  • radiology
  • rheumatology
  • surgery
  • transplantology

We are capable of conducting qualitative and quantitative studies across Central and Eastern Europe with such healthcare targets as:

  • physicians
  • Key Opinion Leaders
  • payers, payers advisors
  • nurses
  • pharmacists
  • medical technicians
  • patients and caregivers

We conduct our healthcare projects using large databases and panels of physicians, other health care professionals and patients. Our research resources and tools allow us precisely target the most relevant respondents and successfully carry out studies regarding any health care related topic.


Comments are closed.