Building and maintaining a relationship with a business customer requires a deep understanding of your customer's needs and preferences and becoming a business partner even more profound strategy. We know how to help you achieve your business goals in relationships with your business customers by researching any of the following B2B relationship aspects:

  • Customer preferences and decision making process
  • Customer buying rationale and derived demand
  • Evaluation of clients pre and post sales service
  • Customer satisfaction and loyalty
  • Evaluation of sales marketing communication strategies
  • Customer and supplier base identification and segmentation

Our business-to-business market research experience embraces qualitative and quantitativeprojects conducted in the following market sectors:

  • Construction
  • ICT
  • Automotive
  • Retail
  • FMCG
  • Durable goods
  • Chemicals
  • High-tech
  • Heavy industry

Within B2B realm we are capable to work on complex business and technical topics of varied kinds and carry out studies with business customers, industry players, specialists and highly qualified experts. In each case we start working on your problem by defining it together with you and understanding technical features of your product or service in order to secure the right study design leading to action oriented results.


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