One-stop shop

for market research
in Central and Eastern Europe

What can we do for you

To run a business and reach business goals is an exciting adventure. However, on the way to success you may expect to face quite a number of challenges that are typical for your business, competitors, your product or your customer. SODA staff know these issues and how to find a remedy to them.

We do know that the best solution to unique business problems is to carry out a reliable market research. SODA will run a thorough analysis of a situation and offer a carefully customized study. It will provide you with detailed and accurate answers along with clear recommendations and strategy that will swiftly take you straight to your marketing success.

Study design

In the first step, SODA will help you accurately identify your business challenge and then design market research study that will ensure obtaining most relevant answers to your business problem.

We offer market research
in the following areas:

  • Market insight
  • Market segmentation
  • Product concept tests
  • Pricing research
  • Brand awareness and reach
  • Brand image (equity, loyalty and positioning)
  • Usage and Attitudes
  • Brand extension and growth strategies
  • Brand tracking
  • Advertising tests
  • Advertising and message effectiveness
  • Package tests
  • Customer journey
  • Customer satisfaction
  • Customer loyalty and retention
  • Pre and post-sales client service


  • Market insight
  • Market segmentation


  • Product concept tests
  • Pricing research


  • Brand awareness and reach
  • Brand image (equity, loyalty and positioning)
  • Usage and Attitudes
  • Brand extension and growth strategies
  • Brand tracking

Advertising and

  • Advertising tests
  • Advertising and message effectiveness
  • Package tests

Customer experience

  • Customer journey
  • Customer satisfaction
  • Customer loyalty and retention
  • Pre and post-sales client service


Once the study is designed, we move into field. SODA has capabilities to conduct fieldwork in the entire Central and Eastern Europe area with over 20 markets, using most up-to-date methodologies.

We pay particular attention
to carefully execute each fieldwork step:

  • Precise planning and organization
    to allow us to deliver quality results in a timely manner
  • Accurate recruitment
    to ensure you are receiving relevant information about your target customers
  • Rigid quantitative interviewing
    using modern technologies to ensure your receiving clean and clear data
  • Objective-oriented qualitative moderating
    to provide you with most relevant and valuable in-depth information


As soon as fieldwork is closed, we conduct cautious and thoughtful data analysis to ensure your receiving most accurate and veridical conclusions. As a result, you obtain a report presenting most relevant study findings in a clear, comprehensive, and convenient form including recommendations and business strategies regarding further steps.


Areas of expertise

Whether you want to conduct group interviews regarding new advertising campaign for a dairy product, online survey among health care professionals or telephone interviews with your business partners from automotive sector – SODA is the right address to contact. We have expertise in a wide variety of qualitative and quantitative research methodologies and experience in a vast number of different sectors.



  • In-depth interviews
  • Focus group interviews
  • Ethnographic interviews
  • Online qualitative research (online focus groups, online bulletin boards, webcam interviews)


  • Online surveys
  • Face to face interviews (mobile and computer assisted)
  • Phone interviews
  • Mystery shopping



Health care




Financial services

Social and public opinion research

Durable goods

Heavy industry



Where we are

SODA is based in Poland which is an economical and geographical gateway to the Central and Eastern Europe – the region of growing business opportunities on over 20 emerging, fast developing markets with more than 400 million consumers.

Since the very beginning of our operations we have been helping our clients with their research needs in the region of Central and Eastern Europe working as a single point of contact for multiple markets. Thanks to our active presence in the international network of independent research agencies (ARTIS), we are also capable of carrying out multi-country research projects across Western Europe, Middle East, North America, South America, and Asia. In each market we work through resources already proven in practice. Long-term relationships and accumulated experience allow us to answer your requests quickly, provide study design recommendations, ensure smooth fieldwork execution, and to deliver high quality and standardized outcomes across the markets. Thus, we save your time and efforts making international research a fluent process.

  • Poland
  • Russia
  • Czech Republic
  • Slovakia
  • Hungary
  • Romania
  • Bulgaria
  • Turkey
  • Ukraine
  • Belarus
  • Lithuania
  • Latvia
  • Estonia
  • Moldova
  • Slovenia
  • Croatia
  • Serbia
  • Bosnia and Herzegovina
  • Macedonia
  • Montenegro
  • Albania
  • Greece

About us


The main idea behind SODA is to serve as a single point of contact for any institution – end-client, marketing agency, market research agency – interested in market research in Central and Eastern Europe. We have to immodestly admit, we succeeded.   With years of experience in conducting market research in this region, we can help you address your business challenges in any of the CEE markets, and holding everything in one hand, save your time and efforts.

Key values

Our key value and goal is to provide truly useful services and to ensure highest quality cooperation standards. We want to be a business partner – a company that understands your business and helps you achieve your business goals by offering strategic advisory and practical solutions. Thus, we pay particular attention to the following features:

  • Communication

    we always answer your queries not only as soon as possible but also in a comprehensive and thorough manner

  • Understanding

    we always make sure we understand your business challenges so that we can offer you most relevant and accurate research solutions

  • Advice & Recommendations

    we always advise the most adequate study concept and design to later provide recommendations and feedback regarding its accuracy and feasibility

  • Pro-activeness

    we continually keep you updated on the progress and anticipate possible  issues

  • Flexibility

    we always are flexible, both on design and execution stages, and the only limit is actual feasibility and the quality of results

  • Careful designing and execution

    we always pay attention to every detail of the study, to make sure you receive top quality results from the relevant audience

  • Clean & clear actionable results

    we always deliver results that are clean and clear and give you support with their interpretation and implementation converting them into actionable recommendations


Our team comprises an impressive blend of market researches coming from various walks of life, experienced in working for both end-client and international research agencies.

We believe that well-organized teamwork is the key to success. Therefore, we particularly cherish internal communication  and sharing experience – thanks to these, cooperation with our team is a smooth and enjoyable experience. All our studies are conducted or supervised by senior staff.



International network

Contact us

Contact info

  • SODA Market Research S.C.
    ul. Chałubińskiego 8 3678
    00-613 Warsaw, Poland
  • tel: (+48) 22 100 47 80
  • e-mail:

Write to us

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